Farmers and residents living in rural communities in north east Derbyshire can now take advantage of a time limited 50% discount offer to protect their ATV’s, tractors, trailers and 4×4 vehicles with Datatag and the Official CESAR Security Marking Scheme.

Derbyshire Police Rural Crime Team have joined forces with Bolsover District Council, North East Derbyshire District Council and B&B Tractors help tackle the rise in thefts of ATV’s and associated farmer machinery in the local area by creating a subsidy fund to reduce the cost of the powerful CESAR Security Marking Scheme.

The Official CESAR Security Marking Scheme is supported by the Home Office and National Police Chiefs Council and is fitted as standard to most large agricultural machinery. Protected machines and vehicles are fitted with highly visible, tamper-evident identification plates, tiny radio frequency transponders and hundreds of microscopic microdots in a forensic DNA marking solution. The machines are then registered on a secure 24 hour accessible database that police can access anytime, day or night.

The security marking technologies mean that any police officer can quickly and easily identify a suspected machine, check if it is report stolen, or indeed contact the proper keeper to check if the machine should be out.
The discount initiative is being administered by the CESAR Scheme commercial partner Datatag ID Ltd., with the installation service provided by one of the county’s biggest agricultural dealer groups B&B Tractors.

PC Emerson Buckingham from Derbyshire Police’s Rural Crime team is delighted that the initiative has been launched,

“Supporting the rural communities of North East Derbyshire in targeting crime is a priority for our team and this initiative will help farmers ensure that their ATV’s and farm machines are easily identifiable by the police,”

“This makes them far less attractive to criminals who are well aware of the difficulty in proving that a non-security marked machine is stolen. Fitting CESAR and Datatag will make any ATV, tractor or trailer much less of a target,” explained PC Buckingham.

Andrew Walker, Group Aftersales Manager for B&B Tractors is delighted that his company have been able to support this initiative,

“B&B Tractors have always been an integral part of the farming community around where our branches are located and we understand how critical farm machinery – tractors, ATV’s and trailers – are to helping them do their jobs. When they get stolen, the impact can be far reaching and impactful,” explained Andrew.

“As an AGCO dealer selling Massey Ferguson, Fendt and Valtra tractors, many of these already come fitted with CESAR from new, so we are well aware of the power of the system as a theft deterrent. We are delighted to have been asked so support this initiative and install Datatag and CESAR Security on essential farm machinery of any make and protect them from theft.”

The discount Scheme gives a 50% discount on the suggested retail price of the Datatag and CESAR security systems until 31st December 2020 and is available for the following assets:

To take advantage of the discount, farmers and rural residents in North East Derbyshire should email Datatag at quoting NED20 and giving their contact details including phone number. Someone from Datatag will then call back to take a payment and full details and B&B Tractors will be in touch to arrange installation.

You can also contact the Derbyshire Rural Crime Team for more information by calling 101, or sending them a message through the Contact Us page of the website,

The Derbyshire Rural Crime Team is on Facebook, and on Twitter (@DerbyshireRCT), and by liking or following them you can find out more about their work to target rural crime in all its forms and to offer reassurance to the rural community.

Date Created: 25/09/2020


The Construction & Agricultural Equipment Security and Registration Scheme