Construction equipment theft is a growing problem in the USA. Insurance sources say theft costs construction companies up to $1 billion per year in lost assets. Professional thieves see construction equipment theft as a low-risk, high-reward opportunity. Typically, the risk of being caught is low because equipment is difficult to trace and is often located on remote, unsecured jobsites.

As a result Datatag, the market leading security products provider and the power behind the official UK plant security and registration scheme-CESAR, got an excellent reception at Conexpo 2011 (Las Vegas March 22-26). CESAR is the most successful and widely used machinery security and registration scheme in the world with over 45,000 registrations. Visitors to the Datatag booth included managers from equipment manufacturers, rental houses, and insurance and finance companies.

CESAR is a proven deterrent against theft and an invaluable aid in recovery. With over 31% of stolen CESAR registered recovered its no wonder that the insurance industry and leading manufacturers are behind the scheme.

CESAR is now fitted on production lines in the UK, Germany, and the USA by leading manufacturers including John Deere, CAT (through dealer Finning), JCB, Bobcat, Gehl, and Manitou.

CESAR gives each machine a unique, and multi-layered, ‘fingerprint’ that thieves cannot remove. The unique equipment registration number, given to each machine that appears on triangular, tamper-evident, registration plates on the machine gives the police, and other official agencies, the means to identify and recover stolen machines, even if the manufacturer’s identity plates have been removed.

Datatag, encouraged by the positive reception that CESAR received at Conexpo, is know looking for an American partner to develop the huge potential in the North American construction and agricultural machine markets.

See the web site at www.datatag.co.uk for more details.

Date Created: 23/05/2011

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