Travis Perkins Endorse CESAR

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Travis Perkins, the UK's leading builders' merchant, has announced that it has specified the fitment of CESAR on all its new construction equipment for its hire operation.

The official CESAR scheme, which has been running for approximately 2 years, was designed to protect and register all types of agricultural and construction machinery. It is supported by many major manufacturers who fit CESAR to the machines they supply into the UK. Over 23,000 machines have been registered in the scheme since its inception and the triangular registration plate is now a familiar sight in construction.

The first machines to be delivered to Travis Perkins with CESAR are 240 Bobcat mini-excavators, in a range of sizes from 0.75 to 2.5 tonnes, and 40 ES100 skid-steer loaders. The order, worth over £3.1m, will be completed by the end of August with machines going to 124 of Travis Perkins 185 Hire branches nationwide.

Richard Dey, Group Hire Director of Travis Perkins, commented at the announcement: “We’re all aware of the threat and the cost of plant theft. CESAR is an effective deterrent against theft and should the worst happen a unique aid to recovery. We owe it to our customers to minimise the risk of theft and the disruption it causes. We have no hesitation is specifying and endorsing CESAR”.

New statistics issued by the Plant and Agricultural National Intelligence Unit of the Met Police show that a CESAR registered machine is 6 times more likely to be recovered, than an unregistered one, which is 4 times more likely to be stolen in the first place!

CESAR registration allows the police to check on a construction machine in exactly the same way as they would a car through the police national computer (PNC). Police forces up and down the country are equipped with Datatag scanners that can ‘read’ the hidden transponders in a machine to help identify the rightful owner even if the registration plates have been removed. The Datatag system that is fitted to the Bobcat machines includes a number of hidden miniature security transponders, liquid ‘DNA’ which is painted on the machines in a number of places and Datadots®, miniature microdots which are suspended in the liquid DNA. The machines are also fitted with two ‘tamper-proof’ registration plates with a unique number that is registered on the DVLA computer to which the police have access around the clock.

Chris Harrison, National Sales Manager for Datatag had this to say: “We’re clearly delighted that a prestigious group like Travis Perkins has decided to insist on CESAR to protect its equipment and safeguard its customers. The latest crime statistics show an increase in machine thefts but CESAR is increasingly being shown to be to be both a powerful deterrent against theft in the first place and an indispensable aid in machine recovery. Travis Perkins is to be applauded for taking this stance”.


Editor’s notes
Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment. Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified. Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags’. In the construction market Datatag manages the CESAR equipment registration scheme. CESAR is shorthand for the Construction Equipment Security and Registration Scheme. CESAR is supported by the Construction Equipment Association (CEA), the Plant Theft Action Group (PTAG), the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR is a dedicated scheme designed to significantly reduce the theft of construction equipment, both large and small, and to aid recovery in the event of theft. CESAR offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR registers equipment on the DVLA’s Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC). Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has “Secured by Design” status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK.

Datatag® and Datadots® are registered trademarks.

For more information see the following web sites:

Image(s) © 2009 Datatag ID Limited. Permission for reproduction in connection with this press release is granted.
Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.
Contact, John Bradley. 01332 856323 or 07872 600 868
Or Faye Coton. 01332 856999 or 07855 053081

Date Created: 09/09/2009

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