News Image

Datatag ID Limited, the power behind the official CESAR security marking and registration scheme for construction and agricultural equipment, is set to exhibit at next year’s Lamma show, on the 20 and 21 January 2016, at Peterborough showground.

CESAR, which was launched into the Agricultural industry with the support of the Agricultural Engineers Association (AEA) in 2009, now protects over 200,000 items of agricultural and construction equipment. Latest official statistics show that CESAR marked equipment is 4 times less likely to be stolen and up to 6 times more likely to be recovered if stolen. Leading insurers support CESAR by offering insurance premium discounts of up to 25% for all CESAR protected machinery.

The official CESAR marking and registration scheme has appeared at the Lamma show, many times over the past few years, Lamma is the UK’s largest farm machinery, equipment and agricultural services show. With 900 exhibitors, the show regularly attracts over 40,000 farmers from around the country and overseas.

Datatag ID Limited, will be also be exhibiting compact CESAR, designed for ATV’s. With ATV theft in rural crimes top three, Datatag using their state of the art technologies including tamper evident warning labels, RFid Transponders, Datadots and DNA, launched Compact CESAR. The latest CESAR systems ensure an ATV’S true identity cannot be erased thus making them unattractive thieves.

As well as CESAR, to be exhibited is the multi-award winning Datatag VENOM. The new anti-fuel theft system is the only forensic product of its type to combat the growing billion pound issues surrounding the theft of fuel. VENOM is set to be the biggest game changer to the industries affected by the rise of fuel theft.

Datatag ID Limited team members will be on hand at the LAMMA show over the two days, to explain the benefits of both CESAR and VENOM, and will be able to offer advice on how to beat opportunistic and professional thieves in the fight against rural crime.

Date Created: 07/10/2015

Back to News