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With ATV theft in rural crime's top three it's no surprise that addressing the issue is a priority for the industry. Suzuki have taken a major step in protecting their customers by announcing at LAMMA, the UK's biggest agricultural show, that they will fit the industry's CESAR ATV system to their range.

The CESAR system, the official security initiative of the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA), is powered by technology from leading security specialists Datatag and figures released by the Police show a unmarked machine is 4 times more likely to be stolen.

Using Datatag's state of the art identification technologies including tamper evident warning labels, RFiD transponders, Datadots® and forensic DNA an ATV's true identity cannot be erased thus making it unattractive to potential thieves.

Datatag's class leading technology, backed up by a 24/7 call centre, has been praised by the Police for its success in reducing theft not only in agriculture but also cycle, motorcycle and power tool markets.

Chris Harrison, Sales Director of Datatag said “Our technology within the CESAR system has proved itself time and time again in the construction and agriculture markets and this forward thinking proactive step by Suzuki will have a significant impact, reducing theft of their ATVs and thereby protecting their customers.”

George Cheeseman, Sales and Marketing Manager for Suzuki added “At Suzuki we take customer service seriously and just as we have in the Marine sector we are proud to be the first brand to fit as standard Datatag technology to our range of ATVs in order to protect our customers and what's more, the only ATV brand to offer this. Rural crime costs far more than just the cost of the equipment stolen and we are confident that this decision will have far reaching benefits for owners of new Suzuki ATVs.”

Date Created: 21/01/2015

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