News Image

Like the Cereals exhibition, CESAR has grown substantially in the past few years. In 2008, when CESAR exhibited at Cereals for the first time, there were just 10,000 CESAR registered machines and now, 6 years on, there are over 145,000 CESAR registered machines at work on farms and in construction up and down the UK.

CESAR has had such a marked impact on equipment theft in the UK, down 46% in the past 3 years, that it is being adopted across Europe to tackle organised and opportunistic crime. A case in point is in Sweden where the Swedish equivalent of the NFU Mutual, The LRF Federation, is now supporting and promoting the scheme to equipment owners.

The Datatag supplied CESAR security system works by giving each piece of equipment a unique and permanent ‘fingerprint’ using a mix of state of the art security marking technology that includes tamper evident triangular registration plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA and microscopic Datadots®. CESAR is a proven deterrent against theft and an invaluable aid in recovery. According to police statistics CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines.

The list of manufacturers that have adopted CESAR reads like a veritable who’s who of leading manufacturers, including John Deere, Massey Ferguson, McCormick, JCB, Manitou, Amazone and Challenger Agri some of whom will be exhibiting at Cereals 2014.

In October 2013 a new agricultural and construction machine provenance check service, developed by Datatag and HPI, was launched (at JCB) under the CESAR brand. The new service provides ‘automotive-style checks’ in conjunction with HPI, the pioneer and leader in vehicle history checks. This innovative CESAR branded provenance check, the first of its kind for agricultural and construction equipment, provides a new level of assurance whenever a used machine is bought or sold. The CESAR provenance check has been developed by Datatag and HPI at the behest of the insurance and asset finance industry which has enjoyed the benefits of accurate history checks for cars and vans for many years, but which had lacked a reliable provenance checking service for agricultural and construction equipment, until the launch of this new service.

CESAR security experts will be on hand throughout Cereals to discuss CESAR protection for equipment and CESAR assurance when buying or selling equipment on stand F-618-6.

Date Created: 12/06/2014

Back to News