CESAR AND DATATAG FEATURE IN PRESTIGOUS BIS EXHIBITION

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The Construction Equipment Association (CEA) is behind the ‘construction equipment industry showcase’ at the Department for Business, Innovation & Skills (BIS) headquarters*. The showcase highlights how important the UK construction equipment industry is to Britain’s economy and promotes the forthcoming PLANTWORX construction machinery exhibition (May 2013).

The Construction Equipment Industry is one of the UK’s most dynamic sectors and contributes £8.5 billion to the UK economy. The UK is the second largest net exporter of construction equipment in the world with over 75% of products manufactured in the UK being exported to 150 countries worldwide.

Participating companies in the showcase include Cat/Perkins, CESAR/Datatag, JCB, Nylacast, Taylor Construction Plant (T.C.P), Terex and Komatsu. The showcase is inside the BIS foyer and on their forecourt. All exhibitors represent the best of British innovation and commercial success.

Datatag ID Limited, celebrating 20 years in business, supplies the sophisticated security marking devices used in all CESAR systems. CESAR, the world’s most successful scheme of its type, works by giving each piece of equipment a unique ‘fingerprint’ using an array of high technology security marking devices including tamper evident triangular registrations plates (with a unique registration number for each machine) Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®. Over 90,000 machines are now protected by CESAR security and registration.

The showcase was visited by Mark Prisk MP (Minister of State for Business and Enterprise) on Wednesday May 16th who talked to the representatives from participating companies including Rob Oliver (CEA) and Kevin Howells, MD Datatag ID Limited, both of whom have contributed to the undoubted success of CESAR since its launch at JCB Rocester in 2007.

Datatag has lead the way for over 20 years, fighting equipment theft and helping the police prosecute offenders. Datatag security marking systems can protect everything from a laptop computer or digital camera to a £300,000 combine harvester with special systems available for trailers, quad-bikes, 4x4 vehicles and equestrian tack.
*Department for Business, Innovation & Skills, One Victoria Street, Westminster SW1, 14-25 May 2012.

Date Created: 23/05/2012

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