DATATAG TACKLE INCREASING RURAL CRIME WITH A NEW COMPREHENSIVE SOLUTION ‘TOTAL FARM PROTECTION’

Rural crime costs UK farmers over £50 million a year, according to a survey conducted by NFU Mutual, up 17% year on year. The top five most stolen items are tools, quad bikes, tractors, oil and diesel, and metal. The number of tractor theft claims dealt with by NFU Mutual rose by 8%, whilst the cost of claims increased by a massive 21% reflecting the trend for thieves to steal high value tractors. The police report that most tractor thefts are by organised gangs with equipment ‘stolen to order’ for export to Eastern Europe, Africa, and the Middle East.

Datatag ID Limited, the power behind the world’s most successful equipment security and registration scheme-CESAR, is tackling the issue of increased rural crime with the launch of a new comprehensive total farm protection system.

Incorporating an array of high technology security marking devices including Radio-frequency identification (RFID) transponders, forensic liquid DNA, microscopic Datadots®, and, UV stealth etching technology the new Datatag system can protect what thieves are looking for including tractors, telescopic handlers, quad bikes, tools, trailers, 4x4 vehicles, and farmhouse valuables.

The Datatag security marking system gives each piece of equipment a unique ‘fingerprint’ that thieves simply cannot remove. Total farm protection security marking acts as a powerful deterrent against theft and an invaluable aid in recovery. Criminals recognise Datatag and CESAR instantly and regard marked equipment as ‘too hot to handle’.

The Datatag total farm protection security marking system, which can protect 7 major pieces of equipment and dozens of smaller items, consists of:

• 2 CESAR systems for tractors or telescopic handlers
• 1 Compact CESAR system for a quad bike or ATV
• 1 CESAR attachment system for an agricultural attachment like a muck rake or bucket
• 1 Datatag 4x4 system for any make of 4x4 vehicle
• 1 Datatag trailer system for an agricultural trailer or horse box
• 1 Datatag home/farm marking system
• 1 Datatag power tool system

The recommended retail price (RRP) of the new system is £929.40 (excluding VAT). The price includes installation by a trained, CRB vetted, technician.

The Datatag security marking system is convenient to install with a minimum of fuss. Datatag has a network of fully trained, and CRB checked, installers across the UK who can quickly protect a farm, the family home, and equipment. Proof of ownership and the original registration documents are required for vehicles protected under the CESAR scheme.

CESAR, the only official UK equipment security and registration scheme, became the most successful and widely used scheme, of its type, in the world in 2011. Now just 12 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate soon became a familiar site on farms on market leading equipment from Manitou, Merlo, JCB, and John Deere amongst others.

With rural crime on the increase, the deterrent effect of the Datatag system and CESAR registration is a sensible precaution to protect the farm and family home and a sound business decision to minimise the risk of theft and the cost of the disruption caused by loosing an essential piece of equipment.

See the web sites at www.datatag.co.uk or www.cesarscheme.com for more details.

Date Created: 14/02/2012

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