NEW HOLLAND ADOPT AND PROMOTE CESAR AT LAMMA

Full-line equipment manufacturer New Holland will exhibit its tractors, to the public, equipped with CESAR security registration for the first time at LAMMA, Newark January 2012.

New Holland announced in December that it plans to fit CESAR security systems as standard to machines manufactured in its Basildon, Essex plant from January 2012. Machines to be equipped and registered with CESAR, which acts as a powerful deterrent against theft and an invaluable aid in recovery, include the award-winning T6 and T7 series tractors destined for the UK.

CESAR, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme, of its type, in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 11 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms.

Commenting on the announcement, Chris Harrison Sales Director of Datatag ID Limited, had this to say, “I’m delighted that New Holland has adopted CESAR and that machines rolling off the Basildon production lines for British farmers will be more secure as a result. Sadly, rural crime is still on the increase with around £1m worth of agricultural equipment stolen every week. CESAR is a proven deterrent against theft, but the benefits don’t stop there, as many leading insurers offer insurance premium discounts on CESAR registered machines. I’m sure that New Holland customers will appreciate the benefits of this initiative by a world class manufacturer.”

New Holland recently confirmed its industry leading status as a full-line equipment manufacturer by winning five Agritechnica silver medals, at the international show, in the three key business segments: tractors, harvesting equipment, and speciality machines.

Richard Spencer, Marketing Manager for New Holland in the UK and Ireland added,
"At New Holland we put the customer at the heart of everything we do. Providing this industry-leading solution to our customers, in conjunction with Datatag, is a crucial step in providing farmers with a robust defence against the real threat of equipment theft."

See the web site at www.cesarscheme.com for more details.

Date Created: 14/02/2012

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