Thames Valley Police Boost CESAR Fitments

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Thames Valley Police has launched a new plant and rural crime reduction initiative involving CESAR, the official equipment security and registration scheme.

The initiative is aimed at reducing the theft of expensive agricultural and construction equipment in the area. In the 6 months from December 2009 there have been 115 incidents of tractor and plant theft in the Thames Valley area.

To encourage people to adopt the use of the CESAR scheme Thames Valley Police are offering to pay 20 per cent of the fitment cost, meaning equipment can be protected for £109.

The CESAR security marking and registration scheme was designed in conjunction with the police and the insurance industry. CESAR is made up of 4 elements. Firstly, the machine is fitted with 4 tamper proof triangular registration plates, which are securely fitted to the machine; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It’s literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, lifetime machine registration, on Datatag’s secure database, which gives the police and other official agencies 24/7 access to the registration information which is an important aid in identification and recovery. Statistics compiled by the insurance industry funded PANIU show that CESAR registered machines are 7 times more likely to be recovered in the event of theft than unregistered machines, and 4 times less likely to be stolen in the first place.

As a final benefit to machine owners many of the leading insurance companies, including NFU Mutual, offer substantial insurance premium discounts for equipment fitted with CESAR.

See the web site for more details at www.cesarscheme.org

Image © 2010 Datatag ID Limited-permission for reproduction, in print or on the internet, in the context of this release is granted.


Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.

Contact, John Bradley. john@darkartsmarketing.co.uk 01332 856323 or 07872 600 868
Or Faye Coton. faye@darkartsmarketing.co.uk 01332 856999 or 07855 053 081

Date Created: 28/07/2010

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