Lincolnshire Police Land Rover Discovery

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The Lincolnshire Police ‘Auto Crimes’ unit are showing their support for the CESAR scheme by promoting the official equipment security and registration scheme on one of their police vehicles- a Land Rover Discovery.

Lincolnshire is one of the ‘hot-spots’ for tractor thefts currently, with over 30 high value tractors stolen this year, which is why the police are promoting the CESAR scheme to farmers, farm contractors, and agricultural equipment dealers around the large county.

The vehicle was used at the CEREALS exhibition and also at the Lincolnshire County Show to heighten awareness of the problem of tractor theft in the county. CESAR is supported by the Agricultural Engineers Association (AEA), the Home Office, and the British Machinery Insurers Association. CESAR is fitted as standard to many leading brands of agricultural equipment sold into the UK including John Deere, McCormick, Cat, JCB, Manitou, Merlo, and Kubota.

Statistics compiled by the insurance industry funded Plant and Agricultural National Intelligence Unit show that CESAR registered machines are 7 times more likely to be recovered in the event of theft, than unregistered machines, and 4 times less likely to be stolen in the first place. CESAR can be fitted to any existing piece of agricultural equipment, and once fitted the machine is protected for life.

CESAR incorporates state of the art identification technology in each machine, giving it a unique identity, just like a finger print. CESAR is made up of 4 elements. Firstly, 4 tamper proof registration plates are securely fitted to the machine’s chassis. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machine each with their own unique programmed code. Thirdly, the machine has patches of forensic liquid DNA painted on to it. The liquid DNA also has microscopic Datatdots suspended in it which are invisible to the eye. It’s literally impossible for thieves to remove all the tell tail identification traces from a CESAR registered machine. Fourthly, the machine is registered on Datatag’s secure database which is linked the police national computer giving the authorities 24/7 access to the data.

Once a machine has had CESAR fitted it’s protected for life with no annual subscriptions or additional costs. NFU Mutual Insurance offer 12.5% insurance premium discounts for machines fitted with CESAR, which should be music to farmers’ ears?

See the web site for more details at www.cesarscheme.org

ENDS

Image © 2010 Datatag ID Limited-permission for reproduction, in print or on the internet, in the context of this release is granted.

Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.

Contact, John Bradley. john@darkartsmarketing.co.uk 01332 856 323 or 07872 600 868
Or Faye Coton. faye@darkartsmarketing.co.uk 01332 856 999 or 07855 053 081.

Date Created: 06/07/2010

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