JCB Roll-Out With CESAR At CEREALS

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JCB, the world renowned manufacturer, announced in April 2010 that it was to fit the CESAR security and registration system to all its agricultural machines sold in the UK and now machines are rolling off the production lines fully protected. This includes the range of JCB Loadall telescopic handlers, wheeled loading shovels, Robot skid-steer loaders, and the high-speed Fastrac tractors.

JCB’s machines at CEREAL 2010, to be held near Cambridge June 9th/10th, will be shown with CESAR as police in the area continue their campaign to raise awareness of the threat of equipment theft. East Anglia is a ‘hot-spot’ for theft with over 30 tractors reported as stolen in the past few months. The spate of thefts includes a JCB Fastrac, worth £90,000, that was stolen from a farm in Crowland, Lincolnshire in early April.

CESAR is the only official equipment security and registration scheme and as such it has wide support from the Agricultural Engineers Association, the Home Office, the Association of Chief Police Officers, and the British Machinery Insurers Association. The CESAR scheme has a stand at CEREALS which will be manned by Datatag’s security experts and local police officers. The police are encouraging the agricultural industry to make equipment more secure by removing keys and locking gates and by fitting CESAR to all equipment. CESAR is made up of 4 elements. Firstly, the machine is fitted with 4 tamper proof triangular registration plates, which are securely fitted to the machine; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It’s literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, lifetime machine registration, on Datatag’s secure database, which gives the police and other official agencies 24/7 access to the registration information which is an important aid in identification and recovery. Statistics, compiled by the police, show that CESAR registered machines are 6 times more likely to be recovered in the event of theft than unregistered machines, and 4 times less likely to be stolen in the first place.

As a final benefit to machine owners many of the leading insurance companies, including NFU Mutual, offer substantial insurance premium discounts for equipment fitted with CESAR.

See the web site for more details at www.cesarscheme.org

ENDS


Image © 2010 Datatag ID Limited-permission for reproduction, in print or on the internet, in the context of this release is granted.

Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.

Contact, John Bradley. john@darkartsmarketing.co.uk 01332 856 323 or 07872 600 868
Or Faye Coton. faye@darkartsmarketing.co.uk 01332 856 999 or 07855 053 081.

Date Created: 08/06/2010

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