The Agricultural Industry Gets Behind CESAR

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The official CESAR security and registration scheme kicked off its drive into agriculture with united support from the industry at the annual Tillage equipment show organised by the Agricultural Engineers Association (AEA). Roger Lane-Nott, Chief Executive of the AEA, told the press that the agricultural industry needs to get behind this ground breaking scheme to help eradicate the growing problem of equipment theft.
This is a timely initiative as figures released by NFU Mutual show a sharp rise in farm thefts. Their annual rural crime survey, released at the Royal Show in July, shows that farm equipment thefts rose by 16.5% across the UK while tractor thefts rose by 5.5%.
Also at the show, to lend support to the launch, was Chief Inspector Will Young head of the Plant and Agricultural National Intelligence Unit (PANIU). This specialist unit is responsible for national intelligence and for co-ordinating activities between the various UK police constabularies. PANIU also liaises with the police overseas, including Europol and Interpol, to help identify and track stolen equipment from the UK, establish its true identity and repatriate it. New statistics issued by PANIU show that a machine without CESAR is 4 times more likely to be stolen than a CESAR registered machines. Plus, the recovery rate for ‘unregistered plant’ is as low as 5% but the recovery rate for stolen CESAR machines has increased to almost 30%, in the second quarter of 2009, 6 times that for ‘unregistered plant’.
Kevin Howells, Director of Datatag ID, and an expert on machinery theft commented after receiving the support of the AEA; “I’m delighted that the AEA has pledged its total support for the official CESAR scheme especially as new figures from PANIU show the schemes effectiveness as a deterrent and in effecting recovery.
Unfortunately farms are increasingly being targeted by organised criminals and machinery security and registration should be seen in a similar light to farm safety, namely an issue for everyone to tackle with the proper focus, resources, training and motivation. We shall be announcing support from leading insurers soon who are keen to provide incentives for security conscious customers. Several major agricultural equipment manufacturers will be making significant announcements shortly as they gear up to fit CESAR during the manufacturing process.
However, farmers needn’t wait as CESAR can be easily and cost effectively fitted to existing equipment for a very low one-off cost, with equipment being protected and registered for life. Insurance premium discounts are available from leading insurers for machines fitted with CESAR which offsets the cost of fitting the system to existing machines, a win-win situation”.
CESAR has to be fitted by accredited technicians who have been thoroughly trained by Datatag and the police and approved by the CEA or the AEA. Several manufacturers’ dealers and national hydraulic hose replacement specialists Pirtek are equipped to fit CESAR in the agricultural market. For more information or to find the nearest authorised technician go to the CESAR website at
At a time when equipment theft is on the increase CESAR provides a cost effective anti-theft deterrent and an invaluable and unique way of establishing a machines true identity and aiding recovery.


Image © 2009 Datatag ID Limited. From the left: Detective Inspector Sue Bradshaw (Gloucestershire Police), Roger Lane-Nott (AEA), Kevin Howells (Datatag) and Chief Inspector Will Young (PANIU). Permission for reproduction in connection with this press release is granted.

Editor’s notes
Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment. Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified. Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags’. In the construction market Datatag manages the CESAR equipment registration scheme. CESAR is shorthand for the Construction Equipment Security and Registration Scheme. CESAR is supported by the Construction Equipment Association (CEA), the Plant Theft Action Group (PTAG), and the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR is a dedicated scheme designed to significantly reduce the theft of construction equipment, both large and small, and to aid recovery in the event of theft. CESAR offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR registers equipment on the DVLA’s Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC). Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has “Secured by Design” status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK.

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For more information see the following web sites:

Image(s) © 2009 Datatag ID Limited. Permission for reproduction in connection with this press release is granted.
Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.
Contact, John Bradley. 01332 856323 or 07872 600 868
Or Faye Coton. 01332 856999 or 07855 053081

Date Created: 23/09/2009

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