Bell Equipment Adopt CESAR For The New Year

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Bell Equipment UK has joined the growing band of construction equipment manufacturers to fit the Datatag security system and register its new machines with the Construction Equipment Security and Registration (CESAR) scheme prior to delivering them to their customers.
Bell Equipment manufactures and supplies technically advanced Articulated Dump Trucks and they have recently introduced a range of Wheeled Loading Shovels to complement the range of new and used ADTs. Bell Equipment is widely used in quarrying, civil engineering and the waste sector.
Commenting on the move Bell’s UK Sales Manager, Bob Aldridge, had this to say “We’ve been aware of the progress made by CESAR for some time and we’re also aware of the issue of plant theft that our customers face. Adopting CESAR from the turn of the year is a positive step for Bell Equipment to take and one that shows our customer orientation.
Bell Equipment join a long list of manufacturers fitting CESAR as standard that includes Doosan, JCB, Merlo, Manitou, Bomag, Hanix, Takeuchi, Bobcat and Ammann. There are now over 18,000 CESAR registered machines working in the UK, with the figure rising monthly. Recent Police figures showed that approximately 30% of CESAR registered machines stolen in October were recovered and returned to their owners within 4 weeks. This compares to an overall recovery rate of just 5%.
Chris Harrison, Datatag’s National Sales Manager comments further “We’re clearly delighted to welcome Bell Equipment into the fold. Unfortunately plant theft is a fact of life and in the current economic climate it’s likely to increase. CESAR is really the only proven plant theft deterrent and now has recovery rates 6 times the average of all plant thefts. End users not fitting CESAR really should investigate the insurance benefits, in most cases this alone justifies the circa £100 supplied and fitted price. Those end users that are self insured should look at the recovery rate compared with the average and all buyers and hirers of new machinery should be asking why their supplier is not offering CESAR as standard. Are they really looking after you”?
Many leading insurer’s offer premium discounts on CESAR registered machines. A number of local authorities including Birmingham City Council, Solihull, Edinburgh City Council and West Lothian have made adopting CESAR a requirement of their tender documents and more local authorities and utilities are set to follow.
CESAR will be exhibiting at the Executive Hire Show in Coventry, February 11th and 12th 2009.

Date Created: 23/12/2008

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