Concrete Mixer Manufacturer NU Rock Latest To Fit CESAR As Standard

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With immediate effect, CEASR Identification Technology is now fitted to the entire range of on-site concrete mixers, manufactured by Merseyside-based NU Rock. The company has been designing, manufacturing and operating batch on-site concrete mixers since 1987 and are the acknowledged leaders in the specialist area, of volumetric mixers. With an outstanding reputation for service and support, the decision to adopt CESAR is a further extension of NU Rock’s customer focussed approach.

CESAR, the ACPO and Home Office supported Identification Technology scheme combats equipment theft, estimated in the Construction sector alone to be running at a massive annual total of £300-500m per annum. NU Rock is the first company within its specialised sector to sign up to the CESAR scheme

Said Graham Jones Managing Director of NU Rock “As one of the only UK Volumetric Concrete mixer manufacturers we are pleased to be involved with the CEA and Datatag, our involvement has been a reaction to the growth in theft of volumetric concrete mixers, we feel that it is our duty as a company to act responsibly and lead the way, being the first company to adopt the scheme within the concrete mixer industry. The market for volumetric mixers is currently experiencing rapid growth and therefore the issue of plant theft will only become more significant."
Chris Harrison, National Sales Manager Datatag Ltd commented, "CESAR are really pleased to have NU Rock Volumetric Mixers on board. The first system has already been installed on a truck-mounted variant. With NU Rock completing standard fitment to all their volumetric mixers including static, skid, trailer or truck mounted, this will provide their customers with peace of mind and some important insurance benefits such as discount of premium and reduced excess.”

CESAR – The Construction Equipment Security and Registration Scheme – was originally proposed by the Plant Theft Action Group (PTAG) and has the official support of the Home Office and ACPO (Association of Chief Police Officers). The CEA (Construction Equipment Association), the scheme’s promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries. The CESAR scheme operator is Datatag, the European market leader in Security Identity Systems within the Construction and Plant sectors and the Leisure and Recreational sectors.

CESAR Identification Technology is designed for application to any item of Construction equipment and this is carried out by NU Rock in the manufacturing process. Each item has its own tamperproof ID plates, for ease of recognition by the Police and the operating sector. This ensures that every item of equipment has its own DNA that is registered on the Datatag secure accredited 24/7 database, with appropriate vehicles also registered with the DVLA.

Commented Datatag Director Kevin Howells, “NU Rock’s decision to fit CESAR as standard to all its equipment, adds another major construction equipment manufacturer to the scheme. Nationally, the growing problem of plant and equipment theft Is becoming increasingly recognised, With the number of CESAR installations rising daily and an increasing number of plant manufacturers, hirers, fitters, police forces and other authorities embracing the scheme, the number’s up for equipment theft.”

Date Created: 12/05/2008

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