TEREX BACK CESAR AT THE EXECUTIVE HIRE SHOW

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Terex, a global brand and market leader in the site-dumper market, is using the Executive Hire Show, which opened at 9 a.m. this morning, to promote the official equipment security scheme CESAR.

Terex, based literally round the corner from Coventry’s Ricoh Arena the home of the Executive Hire Show, is giving the option of a free CESAR fitment to all site-dumpers ordered at the show. According to the Met Police’s Plant and Agricultural National Intelligence Unit’s (PANIU) latest report a site-dumper is the second most stolen piece of construction equipment after mini-excavators. As a market leader Terex machines are a target for professional and opportunistic thieves, across the UK.

The ‘CESAR effect’ has reduced overall equipment theft in the UK by 46%, in the last 5 years, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. CESAR is widely supported by the police, ACPO, trade associations including the Construction Equipment Association, leading insurers and the asset finance industry.

David Bond, Terex’s Global Product Marketing Manager for site-dumpers, commented at the opening of the show, “CESAR is a proven deterrent against theft and without question it’s an added benefit for our customers. We hope to take plenty of orders over the next couple of days and it would be nice to think that our customer’s machines, once delivered, will be safe and secure with CESAR.”

As a final word PANIU’s new operational head, Detective Inspector Caroline Clooney, commented: “CESAR registered machines are four times less likely to be stolen and six times more likely to be recovered, if stolen, than unregistered machines and since the launch of the scheme the success rate has been outstanding. Site-dumpers are a common target for thieves and CESAR is a proven and effective deterrent against theft and an invaluable aid to the police in recovery."

For further details of how you can claim your free CESAR kit at the show visit the Terex stand, B90.

Date Created: 11/02/2015

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