ADAM HENSON HAS CONFIDENCE IN CESAR

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TV personality Adam Henson an advocate for Datatag has had his New Holland, Combine Harvester CESAR marked by Datatag’s police liaison and training Officer Nick Mayell.

Adam Henson, a well known celebrity face in the agricultural market has previously protected his other farming machinery with the security system. Adam chose to protect his machinery with CESAR as he recognises the benefits of the anti theft system which acts as a powerful deterrent against opportunistic and audacious thieves in both agricultural and construction industries.

CESAR, which is industry supported in agriculture by the AEA, works by giving each piece of equipment a unique and permanent ‘fingerprint’, using an array of convert and overt security marking devices including tamper evident triangular registration plates, radio frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®

Adam Henson had this to say about CESAR ‘’ Rural crime and machinery theft are a constant concern for the farming community and I'm delighted to hear about the impact Cesar is having to alleviate the problem. We don't hesitate to use Cesar to help protect our machines from theft and help reduce our insurance premiums.



To understand the influence the scheme has had on securing farming machinery, it is necessary to take a step back to the beginning when farming machinery had no protection. The theft of both construction and farming machinery was valued in its millions.

The growing problems of machinery theft was fortunately eventually recognised back in 2006 by the police so much so the metropolitan police made way for a new police unit to be established in 2008 PANIU (Plant and Agricultural national intelligence unit). The unit is purely dedicated to tackling the problem of agricultural and machinery theft. The unit captures powerful accurate information about reported thefts which is stored on the secure and essential PANIU database.

The PANIU unit has been embraced by the industry and the reputation of PANIU has grown and so has the theft database this has helped allow both the public and the industry have confidence in the police tackling this type of crime by engaging industry partners and enforcing crime prevention strategies like CESAR, the likes of which had never been seen before.

CESAR is the only scheme of its type in the world and is now recognised as an industry standard of best practice. With the insurance industry backing substantial discounts are offered if machinery is fitted with CESAR.

The ‘CESAR effect’ has reduced overall equipment theft in the UK by 46%, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. According to police statistics CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines. CESAR is widely supported by government agencies, trade associations, leading insurers and the asset finance industry as it is a proven deterrent against theft and an invaluable aid in recovery.

Date Created: 17/11/2014

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