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Datatag impressed Tillage Live visitors with their new bespoke and bedecked Datatag vehicle. Tillage Live, held this year at Down Ampney Airfield in Gloucestershire, is a unique national cultivation show that gives visitors the chance to see all the latest equipment at work and meet with industry experts.

Datatag ID Limited, the power behind the CESAR scheme, attended Tillage Live for the fifth year at the invitation of The Agricultural Engineers Association (AEA) industry supporters of the CESAR scheme.

CESAR works by giving each piece of equipment a unique and permanent ‘fingerprint’ using an array of covert and overt high technology security marking devices including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®.

CESAR, the most successful scheme of its type anywhere in the world, is widely regarded as having had a marked effect in reducing equipment theft in the UK since its launch in January 2007. The ‘CESAR effect’ has reduced overall equipment theft in the UK by 46%, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. According to police statistics CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines. CESAR is widely supported by government agencies, trade associations, leading insurers and the asset finance industry as it is a proven deterrent against theft and an invaluable aid in recovery.

CESAR passed the 50,000 mark in March 2011 and the 100,000 mark in October 2012. The 150,000th CESAR registered machine appeared at the Hillhead exhibition in June and already cumulative regsitrations exceed 160,000.

Datatag ID Limited also have security systems for many other pieces of equipment including motor bikes, cycles, 4x4s, trailers, outboard engines, power tools, Jet Skis and equestrian tack.
The bespoke Datatag vehicles can also be seen exhibiting at the British Super Bike rounds for the remainder of this year as part of Datatags BSB sponsorship deal for the second year running.

Date Created: 11/09/2014

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