DATATAG AND TOWIE STARS SUPPORT £20,000 CHARITY GIFT

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TOWIE (The Only Way is Essex) cast members Pascal Craymer and Chris Drake today unveiled a surprise £20,000 charity gift in the shape of a pink CESAR marked Bobcat E14 mini-excavator!

The machine is a gift from Bobcat dealer Promac Solutions of Aldermaston to Lynch Plant in aid of breast cancer care. The event took place near Brentwood during Lynch Plant’s ‘family fun day’ held on the site on what will become their new depot, adjacent to the M25.

Datatag ID Limited also gave their support in advance of Sunday’s event by kindly contributing anti-theft system CESAR to the pink machine. Vince Wise, Datatag’s police liaison & training manager fitted CESAR last week in Aldermaston. CESAR which now protects over 150,000 machines nationwide is recognised as the most successful anti-theft system of its type anywhere in the world.

CESAR has proven to be a huge success protecting machinery from theft as well as being an aid in many successful recoveries of stolen plant. CESAR works by marking a machine with transponders and forensic liquid DNA. The machine is then marked with CESAR plates to warn off thieves.

The CESAR marked pink Bobcat mini-excavator was revealed by Chris Drake and Pascal Craymer from under a pink sheet sitting on a bespoke trailer complete with pink wheels. Lynch Plant, Promac Solutions and Datatag will use the machine as part of their drive to raise over £30,000 for the breast cancer care charity. The machine will eventually be auctioned off with the proceeds going to the charity.

Lynch Plant’s operations Director Merrill Lynch commented after the surprise reveal, "The gift by Promac Solutions and Bobcat is extremely generous and will undoubtedly help us raise money for this worthwhile cause. We already have a pink truck and now we have a pink Bobcat mini, we would also like to thank Datatag for contributing CESAR"

Datatag MD Kevin Howells said "We’re delighted that we could support such a worthy cause and that CESAR Is on such a unique machine."

Promac Solutions’ Sales Director Justin Scott-Thomas handed over the keys after the TOWIE stars whipped the sheet off the Bobcat. Liam Lynch, the founder and managing Director of L Lynch Plant Hire and Haulage Ltd, joined the reality TV stars and Justin for photographs after the pink Bobcat was revealed. Pascal and Chris walked round the impressive show and posed for photographs and ‘selfies’ much to the delight of the visitors.

Promac Solutions is a leading supplier of construction equipment across the South of England representing leading global brands Bobcat, Doosan, Terex and Montabert.

For more information go to www.promac-solutions.co.uk

Image(s) © 2014 Promac Solutions Limited. Permission for reproduction, in print or on the internet, in the context of this press release is granted.

Date Created: 02/09/2014

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