CESAR HITS 150,000 REGISTRATIONS WITH CAT AT HILLHEAD

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The 150,000th machine to be fitted with CESAR security and registration was revealed on the opening day of Hillhead 2014 on the Finning stand. The 150,000th CESAR system was fitted to a truly unique Caterpillar® machine, the modified Cat D6N 'Rover', fresh from the Coldest Journey in Antarctica. The world's greatest living explorer, Sir Ranulph Fiennes, revealed the machine with its CESAR plate in front of a large crowd gathered on the Finning stand.

The appropriately unique CESAR triangular tamper evident registration plates are marked with the distinctive alpha-numeric registration mark 150O0O (one, five, zero, o, zero, o).

Finning, the world's largest Cat heavy and general equipment dealer, adopted CESAR in March 2010. Since then over 10,000 Cat machines, both large and small, have been safeguarded with the CESAR security system supplied by Datatag ID Limited.

CESAR works by giving each piece of equipment a unique and permanent ‘fingerprint’ using an array of covert and overt high technology security marking devices including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®.

CESAR, the most successful scheme of its type anywhere in the world, is widely regarded as having had a marked effect in reducing equipment theft in the UK since its launch in January 2007. The ‘CESAR effect’ has reduced overall equipment theft in the UK by 46%, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. According to police statistics CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines. CESAR is widely supported by government agencies, trade associations, leading insurers and the asset finance industry as it is a proven deterrent against theft and an invaluable aid in recovery.

Date Created: 24/06/2014

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