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Datatag ID Limited has announced that it will be exhibiting at Hillhead for the first time in 2014. Datatag manages and supplies the technology for the official CESAR equipment security and registration scheme which is owned by the UK manufacturer’s association the Construction Equipment Association (CEA).

CESAR is the most successful scheme of its type anywhere in the world. Leading manufacturers including CAT, through dealer Finning, JCB, Manitou, Kubota and Belle fit CESAR as standard on machines sold in the UK. CESAR has seen sustained growth since its launch in 2007 and there are now over 120,000 pieces of equipment protected and registered on the scheme.

The Datatag supplied CESAR security system works by giving each piece of equipment a unique and permanent ‘fingerprint’ using a mix of state of the art security marking technology that includes tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA and microscopic Datadots®. CESAR is a proven deterrent against theft and an invaluable aid in recovery. CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines.

Kevin Howells, MD of Datatag ID Limited and an expert on security marking technology commented, “We have exhibited at SED in the past and at the inaugural Plantworx in May. Now that Hillhead has become a broader construction show, whilst retaining its ‘quarrying heritage’, it gives us an opportunity to meet a different profile of machine owners and operators. CESAR and other Datatag security systems have a place in a broad range of applications in construction, recycling and quarrying, protecting everything from a laptop computer to a 45 tonne excavator.”

The CESAR stand (V14) will be located on the quarry floor near the working demonstration.

Date Created: 14/08/2013

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