CESAR ADOPTED BY CHALLENGER AGRI (UK) LTD

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Challenger Agri has announced that it has teamed-up with Datatag to fit the CESAR equipment security and registration system as standard to all its machines for the UK market. The company’s range of subsoilers and single pass cultivators are manufactured on a 5 acre site, near Hull, with in-house design, fabrication, parts manufacturing, assembly and painting. This enables Challenger Agri to produce quality machines at low cost with customer care to the forefront of the business.
CESAR security systems are fitted in the Challenger Agri factory by fully trained and vetted staff at the end of the production process. Managing Director Tom Croft comments, “I’ve been aware of CESAR for some time as most of the major tractor manufactures fit the system. Rural crime is, sadly, a fact of life and valuable implements, like ours, are regularly stolen just like tractors. CESAR acts as a deterrent against theft and helps recover stolen property. By fitting CESAR we are doing our bit to help protect our customer’s property and minimising the impact of professional and opportunistic criminals.”
CESAR works by giving each piece of equipment a unique and permanent ‘fingerprint’ using an array of high technology security marking devices, supplied by Datatag, including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®.
CESAR, the only official equipment security and registration scheme, was launched in January 2007 at JCB during a CITS conference. Subsequently CESAR was launched into agriculture in September 2009 at The Tillage Show after gaining approval from the Agricultural Engineers Association (AEA). CESAR reached 40,000 cumulative registrations in December 2010. Now, July 2013, the unique triangular registration plate is a familiar sight on a wide range of equipment on farms up and down the country and the CESAR scheme is the most successful scheme of its type anywhere in the world with over 120,000 machines now protected and registered.
Challenger Agri and CESAR will be exhibiting at Tillage Live (West Hall Farm, Welton, Lincolnshire LN2 3QF) on September 11th.

Date Created: 23/07/2013

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